House of the Dragon
Developed creative strategy for the season 2 campaign, pitched talent creative concepts, developed get-to-know-me questions, edited short-form video content and provided feedback on campaign assets. Owned creation of assets for the Hero Mode handle, diving into the lore of Westeros giving fans (including myself) a deeper look into the land of dragons and generational familial beef. Surpassed 1 billion views and 52 million engagements on campaign assets.
The Sopranos 25th Anniversary
Created imagery for the Sopranos x Postmates collaboration, utilizing photography background. Helped with the creative strategy for the campaign, naming key moments from each season to call on. Edited short-form video content and provided feedback/QA’d campaign assets.
The Righteous Gemstones
Fully owned end-to-end content creation on this campaign; development and execution of campaign strategy, pitched talent questions and conducted the interviews with cast at the press junket and red carpet premiere. Shaped social campaign, creating the content calendar, making sure to hit key moments in the programming. Edited all short form content, creating a trending sound on TikTok along the way.
Creature Commandos
Worked hand-in-hand with DC Studios and the HBO originals marketing team to develop content strategy for this campaign. Collaborated with James Gunn to host talent interviews at New York City Comic Con and host a live stream on HBO/DC handles. Helped connect Creature Commandos to the greater DC Universe by creating a content series that called back to The Suicide Squad and other DC properties.
The Last of Us
Developed campaign strategy, mapped out key beats in the season, and pitched and created interview questions.
memes and other fun things
Fun things that I got to make that weren’t tied to any one specific campaign.